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Jeffrey Fry
CEO/ Founder


Jeffrey Fry had a long career as an electrical engineer in various high-tech semiconductor, communications, and equipment supplier companies including Philips, Texas Instruments, Harris, Synopsys, and Advanced Micro Devices and even forming a few startups on his own. That all changed when he was forced to care for his mother, Gladys, after his brother passed away in 2007. During the subsequent years of taking care of his mother, Jeffrey discovered that there was quiet a few things wrong with the caregiving and private duty industry that he promised his mother he would work to fix, including the poor treatment and pay of caregivers, who disproportionately are female He started Keep Safe Care with Stacey Berlow, in part to fulfill the promise he made to his late mother.  In addition, this aligns with Jeffrey’s motivation to help people on many levels and being happy doing it.
Stacey Berlow
CTO/ Founder

Stacey Berlow began her college education thinking that she would o become a doctor. She quickly found out that she preferred engineering and then pursued a career in food sciences and process management. This naturally brought her into the field of project and process management and she soon became an industry expert and then started her own company, Project Balance. As founder of Project Balance, her company was involved with projects dealing with health and caregiving in Africa and India, working with organizations such as Johns Hopkins and Catholic Relief Services. It was Project Balance that created the software engine Keep Safe Care uses to run its operations. It was because of the insights and knowledge she brings to both the caregiver acquisition, project management and operational execution that Stacey decided to become a co-founder Keep Safe Care.

Jade Lovera
Online Services Director

Jade Lovera serves as Keep Safe Care’s Online Services Director. Jade brings over 15 years of experience dealing in the hospitality, online technology, customer service and community support marketplace. Over this time, she has become deft at dealing with consumer issues as well as offering leadership to both subordinates and peers. Jade is deeply committed to assisting both clients and caregivers navigate the online process of finding, hiring and managing caregivers, as well as see caregivers wages increase while at the same time lowering caregiving costs. Her ability to work with people, allows both careseekers and caregivers to feel that someone is truly interested in helping them. Jade combines the flexibility to see difficulties in a new light with a strategic demeanor and a keen eye for detail.